Study Women in heavier makeup are less likely to be seen as leaders

Study Women in heavier makeup are less likely to be seen as leadersStudy Women in heavier makeup are less likely to be seen as leadersFor women to be taken seriously by their colleagues at work, they may have to hold back on the mascara. According tonew research frompsychology researchers in Scotland, women get taken less seriously as competent leaders when they wear too much makeup.To test the effect of makeup on our ability to see women as leaders, Abertay University researchers recruited more than 150 participants to look at multiple computer-generated versions of the sixteen womens faces - one version with makeup used for a a social night out, one with moderate makeup, and one with no makeup.Regardless of the gender or race of the participants, they all judged women with the heaviest makeup to be less effective leaders.Past makeup studies have shownpros and consPrevious studies found that makeup on women can make them appear more desirable to other men and more dominant compared to other women. Thats a trait that may help them on a night on the town, but bedrngnis in the office, the study concluded. Makeup enhances perceptions of traits that are important for successful female mating competition but elend other components of social dominance such as leadership, the study states.Looking for an inspiring way to start your day? Sign up forMorning MotivationIts our friendly Facebook robot that will send you a quick note every weekday morning to help you start strong. Sign uphereby clicking Get StartedMakeups ability to get women ahead in their careers is limited. A Harvard/Boston University study found that women with makeup were overall judged as more competent than women without makeup, but women with glamorous looks were seen as less trustworthy than those with natural or professional makeup looks.The stakes of what your face looks like are high in the workplace. Your face can appear on job applications, author pages, and websites. You want to make sure wha t you are projecting is aligned with your professional ambitions.In an ideal world, your leadership ability would be determined by job performance, not your smoky eyeshadow. But these studies remind us that we are not yet in that world.

Navigating the Minefield of Marijuana Advertising

Navigating the Minefield of Marijuana AdvertisingNavigating the Minefield of Marijuana AdvertisingMarijuana. Cannabis. Weed. Dope. Call it what you will, but there is no denying that the drug is taking a strong legal foothold in the United States. Even though marijuana use and possession is against Federal law, 30states and the District of Columbia have adopted the legalization of marijuana in some form. For the vast majority of states, that means the use of medical marijuana (although the limitations and conditions for that medical use vary from state to state). Eight states have basically legalized marijuana completely, meaning both medical and recreational sales are not only allowed, but are flourishing. Most recently, California kicked off 2018 with recreational-use marijuana, and by July of 2018 Massachusetts will have joined the club that also includes Alaska, Colorado, Maine, Nevada, Oregon, and Washington. While there are still furious debates about the legality of this, and whether or not some states will switch back to medical-only marijuana, or complete prohibition, there is no doubt that while its legal in the state, companies are ready to make millions of dollars from it. But that begs the questionhow do you advertise something that is against Federal law? What Are the Choices for Marijuana Advertisers? As you can imagine, the options available for marijuana advertisers right now are slim to say the least. Byfar and away the easiest way to advertise, and the cheapest, is through Google. But Google strictly prohibits the advertising of recreational drugs, with a prohibited list that includes Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, and legal highs. Interestingly enough, psilocybin mushrooms are missing from the list, as well as the most pervasive legal drug of allalcohol. Tobacco is also banned, and that includes rolling papers, pipes, cigars, chewing tobacco and all other related products. Mainstream advertisin g is also a tricky prospect. Although billboards, four-sheets, and other outdoor advertising mediums have advertised marijuana products and companies in the past, its a rare occurrence. Even if you live in a state where almost all forms of cannabis are legal, like Colorado for example, you will not see an abundance of outdoor ads for the products. The main reason for this is simple- very few companies want to poke the bear that is the Federal Government. Its one thing to do your own thing in your own state, and keep your marijuana products to your own citizens. Its quite another to buy large chunks of outdoor media, proudly advertising legal highs and the latest in edibles and high-potency strains. So, for the most part, the marijuana companies are keeping everything on the down low. Thats not to say they are steering clear from any kind of advertising or marketing. While some of the more mainstream, traditional media choices are not in consideration, there are other avenues open to businesses selling legal marijuana. Perhaps the best is social media. Facebook, Twitter, Pinterest, Instagram and Imgur are all viable options for a legal weed dispensary, or the makers of the products they dispense. For example, Dixie Brands is a company that was founded in 2009 and has a professional and educational presence on social channels, including an impressive Facebook page, a Twitter feed that has almost 27,000 followers, and an Instagram page. Unlike traditional advertising, these social pages are incredibly cost effective, and allow the brand to reach out directly to a targeted consumer. This is not a mass-market approach, but a micro-marketing strategy, and rightly so. Despite widespread acceptance in many distributions-mixs, there are an awful lot of people that just dont want to see ads for cannabis. By being selective, using geo-targeting, and perhaps a local fly-posting or leafleting campaign, marijuana businesses can get granular with a campaign. Which Specifi c Rules and Laws Currently RegulateMarijuana Advertising? As you can imagine, the rules and laws surrounding the advertising of a Federally-banned drug are in a constant state of flux due to the legality of the product in various states. Whats more, the rules that are put in place by the individual states will also change and be altered over time. Even in states where marijuana is 100 percentlegal, regardless of the requirement for a medical note, can have some very strict regulations on advertising cannabis. This is not entirely unexpected. Tobacco advertising has undergone significant changes over the decades. A once wholesome product advertised by doctors, actors, and even childrens television shows (The Flintstones actually advertised cigarettes) was deemed to be a killer, and over time the restrictions grew so tight that tobacco had almost nowhere left to turn. Those ads you saw in Mad Men (its toasted) and Seinfeld (featuring Kramer as a 30 ft. tall smoking cowboy) are a thin g of the past. Leafly, a website dedicated to being a valuable information resource on cannabis products, has a complete rundown on the laws, rules, and regulations for each and every state. Heres an example of the laws around advertising marijuana in a state that is anti-marijuana, Georgia Georgia does not allow dispensaries, nor advertising for their medical cannabis law. Pretty clear cut. Compare that to a state that allows recreational marijuana, and youll see a completely different story. For example, this is just a small sample from the Colorado list of rules R 1102- Advertising General Requirement No Deceptive, False or Misleading Statements A Retail Marijuana Establishment shall not engage in Advertising that is deceptive, false, or misleading. A Retail Marijuana Establishment shall not make any deceptive, false, or misleading assertions or statements on any product, any sign, or any document provided to a consumer. R 1104- Advertising Television A. Television Defined. As us ed in this rule, the term television means a system for transmitting visual images and sound that are reproduced on screens, and includes broadcast, cable, on-demand, satellite, or internet programming. Television includes any video programming downloaded or streamed via the internet. B. Television Advertising. A Retail Marijuana Establishment shall not utilize television Advertising unless the Retail Marijuana Establishment has reliable evidence that no more than 30 percent of the audience for the program on which the Advertising is to air is reasonably expected to be under the age of 21. R 1105- Advertising Radio A. Radio Defined. As used in this rule, the term radio means a system for transmitting sound without visual images, and includes broadcast, cable, on-demand, satellite, or internet programming. Radio includes any audio programming downloaded or streamed via the internet. B. Radio Advertising. A Retail Marijuana Establishment shall not engage in radio Advertising unless t he Retail Marijuana Establishment has reliable evidence that no more than 30 percent of the audience for the program on which the Advertising is to air is reasonably expected to be under the age of 21. R 1106- Advertising Print Media A. Retail Marijuana Establishment shall not engage in Advertising in a print publication unless the Retail Marijuana Establishment has reliable evidence that no more than 30 percent of the publications readership is reasonably expected to be under the age of 21. That represents less than half of the regulations surrounding the advertising and marketing of a cannabis product. The list goes on to include rules for signage, Internet, and even event sponsorship. A legal minefield indeed. How About Educating the Consumer? Does That Count as Advertising? Most definitely, but it is far better to go out with an education campaign than something that merely promotes the products and its effects. With legal marijuana comes a whole world of questions and conc erns. Whereas the traditional cannabis smoker may have had many years to experience the drug and its effects, people new to edibles and other marijuana products will want answers to some burning questions. How much should I take?What does it cost?What if I take too much?Can I mix it with beer or wine?Will I get arrested if I dont have a medical use?What about driving? Legal cannabis businesses are more than happy to answer these questions, and if its done in the right way, it can be very effective. From social posts, YouTube educational videos, or even free downloadable infographics, a marijuana company can educate, inform, and advertise at the same time. Its an excellent way to show that the industry is committed to a tresor experience for all of its customers. Compare that to ads for alcohol. They usually consist of people at the bar getting very merry, tailgating, or at the beach surrounded by semi-naked bikini models. In contrast, the legal marijuana businesses are far more grow n up.

Applying for Jobs Online When Youre Laid Off

Applying for Jobs Online When Youre Laid OffApplying for Jobs Online When Youre Laid Off5Remember when youd read about job listings in the classifieds section of your local newspaper, circle the ones that piqued your interest, and call the number listed on the posting? Yeah, those days are pretty much over.Today, job seekers are almost entirely searching and applying for jobs verbunden.If youve recently been laid off, and it has been a while since you last looked for a job, its a good idea to take the time to better understand the ins and outs of applying for jobs online.These tips should help get you started with searching and applying for jobs online when youre laid offBe specific. If youre looking online for a flexible or telecommuting job, you might think that using sites that have millionsof listings will be a better option for you. After all, more is better, right? Well, no, not necessarilyespecially when youre looking for a remote or work-at-home job.Having to read through ten s or hundreds of thousands of listings can get overwhelming pretty quickly, and you might not find quality listings for flexible jobs.Instead, use a niche job site, such as, whichfocuses on what you really want, such as remote work options, your specific career field, and so on. That way, you will spend your time looking at jobs that are specific to your interests, not everyone elses.Get alerted. You cant spend all day, every day on your job search, so let technology do some of the work for you. Sign up for alerts for the jobs that youre interested in, and youll find out when a job thats peachy for you appears online. And keep in mind that the typical job posting will get its first job application a mere threeminutes from the time its posted, so it makes sense to get your application in earlyFocus on the new. Lets say that you find a fantastic flexible job. schwierigkeit is, the listing is about a week old. Should you apply anyway? Absolutely, since you never know how many candidate s have applied for the position- and have already been eliminated by the hiring manager. That said, you still should focus your energies on newer listings, and place a lower priority on those that are older.Establish your social status. Its estimated that almost every hiring manager (93%, to be exact) peruse the social media profiles of job candidates that theyre interested in. How are yours looking? You should spend a few hours going through all of your accounts and make them private, to start. Eliminate anything (posts, pics, etc.) that dont paint you in the most professional light possible, and consider starting new profiles that represent you as an expert in your industry. That way, potential employers will find tweets from you that showcase your knowledge about current industry info, not you engaged in a political Twitter war.And it goes without saying that every job seeker should have a pretty (and polished) LinkedIn profile that is up-to-date and professional.Stay away from t he scams.For every one work-from-home job, there are upwards of 60-70job scams.Well let that sink in for a second.That means that the remote job youre applying for right now might be a scam- unless you know what to watch out for.Your best bet is to use reputable job search sites (such as) that screen each and every job posting to ensure their legitimacy. You should alsoavoid search terms like work from home and work at home since those are used often by job scammers. (Terms like telecommuting, remote, and virtual are safer options.)In addition, be mindful of what youre reading. If a job posting has typos in it, lots and lots of exclamation points, poor grammar, a personal emaille instead of a professional email contact, or claims that you can make thousands of dollars a week or month doing something that you know in your heart isnt a realistic salary, you might be scammed if you apply for the position.An online job search can be a great way to find a flexible job Know what you want and structure your search to reflect that. And as always, be cautious while searching, and youll be working remotely sooner than you might thinkStart Your Job Search